At the time I joined in 2020, email marketing was only a broadcast tool for weekly newsletters and company announcements that didn’t contribute to the digital revenue goals. In a market where insurance is sold, not bought, I wanted the.. Read more
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Oladayo Adeniyi
General
April 21, 2025
Google Postpones Third-Party Cookie Phase-Out: Implications for Digital Marketers and Tech Businesses.
In February 2020, Google revealed plans to complete the phasing out of third-party cookies on its Chrome browser by 2022. This generated mixed reactions among marketers, advertisers and the technology world. Google Ads, which relies on third-party cookies from its.. Read more
General
April 21, 2025
Unpacking the Digital Marketer’s Role: From Brand Building to Business Performance
Today, digital marketers are at a crossroads between brand building and driving business performance. Traditionally, marketers followed the marketing funnel, where customers start with brand awareness before eventually making a purchase. However, in today’s fast-paced digital landscape, digital marketers are.. Read more
Digital Marketing
General
April 17, 2025
More Marketing spend is not equal to more results
It’s easy to get carried away when a campaign is working.The marketing numbers are looking good, so, you think “Let’s double the budget.” But here’s the truth. So, does spending more equate to more results? Yes, when you scale strategically,.. Read more
Career
April 16, 2025
Oladayo Adeniyi Interview on Punch Nigeria & Tech Economy
Tell us some background about yourself and your journey so far? My name is Oladayo Adeniyi, I am a digital marketer. I call myself a “self-taught” digital marketer. I was previously a content writer but I decided to learn digital.. Read more
Digital Marketing
General
April 14, 2025
Attribution is an old marketing problem that has refused to go away
Attribution used to be simple.Someone clicks your ad. They buy. Done. Everybody is happy. But we don’t live in that simple world anymore. We are in a multi-touchpoint world now. Today, people discover your brand on multiple channels. Social media,.. Read more
Digital Marketing
General
April 10, 2025
Grabbing Customers’ Attention is the precursor to any sale
Data-driven marketers are obsessed with acquiring customers and converting sales. However, this is not the starting point. What is most important is getting the customers’ attention. It is not the landing page. It is not product pricing or the packaging.It.. Read more