This is a video excerpt from my session with Marketing Analytics Africa.

I had an awesome time speaking at the Marketing Analytics Africa Webinar. Alongside Chukwudi Uketui, we dissected the topic: “Digital Natives of Africa: A Marketing Guide to Gen Z & Alpha Consumer Behaviour.”
In this 3-minute video, I highlight 3 things brands must focus on in 2025.

These are the 3 areas I believe brands must focus on:
1. Content: It will continue to be king.
2. Videos: Brands must be a part of the video wave. It is inevitable. Blogs are still great, but, videos are more important due to the reduced attention span.
3. Analytics: What you can’t measure, you can’t improve. Data isn’t optional. It is the bedrock of all marketing activities.

And the bonus: Guess we all have to use AI. So, brands should find their feet in this AI age.

What do you think?