Paid traffic brings faster results over a short time for businesses. 

So, in building your paid traffic strategy, here are some quick sources for getting paid traffic that generates results.

The top 7 sources of paid traffic that you can start using from today for any business are:

1. Google Ads: It offers great exposure, although at a high cost per click because of the high number of advertisers. But, it offers a lot of advertising options including display ads, search ads, video ads, performance max ads, discovery ads etc. It’s also easy to set up.

2. Facebook Ads: It is a very flexible advertising channel that allows you to place ads in newsfeeds, Instagram, Messenger, or the audience network. You can also target by location, demographics, interests or lookalikes.

3. Twitter Ads: It is an interesting advertising option, particularly for small to medium-sized businesses. Amazingly, it has huge potential for generating organic traffic.

4. LinkedIn Ads: It is perfect for the B2B market to target professionals who are key decision-makers.

5. Bing Ads: It works like Google Ads, but with cheaper cost per click and lower reach.

6. Influencer Campaigns: Influencers, especially, industry-specific influencers can generate a lot of traffic, although, they are best for running awareness campaigns.

7. 3rd party programmatic advertisers such as Eskimi, Opera Ads etc: Finally, there are many businesses such as Eskimi that have access to advertising placements & can help your business generate traffic.

So, as you prepare your paid traffic strategy, consider affordability, control, and ease of access in choosing what source/channel you want to use to acquire paid traffic for your business.

Importantly, don’t forget to review the performance of these channels in Google Analytics to be sure they are delivering the result you want.

Two quick questions for you: 😏

Which of these sources is your favourite?

Which one do you prefer for acquiring paid traffic?