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Oladayo Adeniyi

Beyond 9 to 5 …

Speaker, Mentor, Educator, and Industry Contributor

I have compiled my work outside my 9 to 5 to show my contributions to the digital marketing field. Here, you would see my speaking, mentoring, and teaching engagements. Want me to teach, speak or mentor digital marketers? Let’s talk.

Teaching & Mentoring on Global Platforms

Digital Marketing Lecturer - Rome Business School, Nigeria.

Date: May 3, 2024 → January 11, 2025

The Project: I became a Digital Marketing Lecturer at Rome Business School, Nigeria. My teachings have been well received – great feedback from the students and the school. Consistently received 4-star rating from the students.

Achievement:

  • Lectured digital marketing strategies to tech-focused master’s students at the University, including data scientist, digital marketers, project managers etc.
  • Designed and delivered teaching courses on digital marketing, digitalizing customer experience, content marketing, social media marketing & management, marketing analytics, and digital maturity assessment.

Course Creator - Digital & Product Marketing - UTIVA (EdTech)

Date: February 14, 2024 → June 30, 2024

The Project: Utiva is a leading Edtech in Nigeria. I was headhunted to create a digital & product marketing course for the school. The course has been used by more than 500 students since launch.

Achievement: Created a comprehensive course on digital & product marketing currently being used by 500+ Utiva students and targeted at reaching another 3,000 to 5,000 students on the Edtech platform.

Udacity - Digital Marketing Mentor

Date: February 2, 2022 → June 30, 2022

The Project: The Edo State Government in Nigeria partnered with Udacity, the global American Edtech to train citizens in Digital Skills. I was 1 of 4 selected mentors from Nigeria who facilitated the digital marketing training to 1,000 students.

Achievement:

  • Facilitated digital marketing training to Edo State residents as one of the 4 selected mentors to teach digital skills to the first cohort of 1,000 students of the tech scholarship.
  • Conducted 5-months Digital Marketing training covering social media marketing, search engine optimization (SEO), content marketing, search engine marketing, landing page optimization, and strategic marketing.

Work without Walls Academy - Digital Marketing Trainer

Date: January 4, 2021 → February 28, 2023

The Project: My first foray in digital marketing training was with Work without Walls Academy. A platform for training intending freelancers digital skills for the 21st century workforce.

Achievement:

  • Tutored students digital marketing strategy, social media marketing, search engine optimization (SEO), content marketing, search engine marketing, landing page optimization, and email marketing.
  • Facilitated masterclass on CV & LinkedIn optimization to guide students in applying for jobs after acquiring digital marketing skills.
Oladayo Adeniyi flier to launch the Digital Marketing Cohort for Work without Walls Academy

Speaking about Digital Marketing

Marketing Analytics Africa - Digital Natives of Africa

Event Date: February 20, 2025

About the Event: Spoke at the Marketing Analytics Africa Webinar where I dissected the topic: “Digital Natives of Africa: A Marketing Guide to Gen Z & Alpha Consumer Behaviour.”

Podcast Link: https://www.youtube.com/watch?v=SDlsLXpXjig&t=1041s

Oladayo Adeniyi speaking on Marketing Analytics Africa Webinar

Speaker, Utiva Digital Conference - Unleashing Digital Horizon 2024

Date: February 23, 2023

About the Event: Spoke about the future of Digital and Product Marketing to help intending students understand and navigate the digital landscape.

Webinar Speaker on Augment Potentials Community - How to scale interviews for Digital Roles.

Date: July 20, 2024

About the Event: Discussed the tactics for scaling digital interviews after acquiring digital skills.

Digital Marketing Facilitator - 2023 International Women’s Day - Hosted by SME Africa & AXA Mansard

Date: March 6, 2023 → March 7, 2023

About the Event: Facilitated a digital marketing training to more than 100 SME owners. I taught them the basic digital marketing tactics and strategies to celebrate for 2023 International Women’s Day in partnership with SME 100 Africa and AXA Mansard.

Guest Speaker, Netcore Podcast - For the Love of Email​

Date

About the Event:
Discussed how email analytics spurred my email marketing campaign decisions at AXA.

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