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My Articles

Sometimes, I write to share my views about the latest in the digital space. Here are a few articles I wrote recently. Enjoy them and share your thoughts. Most of these articles were originally posted on my LinkedIn Profile.
From Geography to Growth Marketing – Interview with Marketing In Action
Career May 26, 2025

From Geography to Growth Marketing – Interview with Marketing In Action

This article was originally published on Marketing In Action on April 14th, 2025.  Oladayo Adeniyi.. Read more
3 Things Brand Should Focus on in 2025: Speaking on Marketing Analytics Africa Webinar
Digital Marketing General April 27, 2025

3 Things Brand Should Focus on in 2025: Speaking on Marketing Analytics Africa Webinar

https://www.youtube.com/watch?v=j3FYPJiLrME This is a video excerpt from my session with Marketing Analytics Africa. I had.. Read more
Oladayo Adeniyi awarded Top 35 under 35 Marketing Professional in 2024.
Career April 27, 2025

Oladayo Adeniyi awarded Top 35 under 35 Marketing Professional in 2024.

Recognitions are a kind reminder of how far you have come on your journey. On.. Read more
A quick review of H1 2024 & the Litany of work I did
Career April 24, 2025

A quick review of H1 2024 & the Litany of work I did

This is recap of H1 2024 and the litany of work I did. In February.. Read more
Google Postpones Third-Party Cookie Phase-Out: Implications for Digital Marketers and Tech Businesses.
General April 21, 2025

Google Postpones Third-Party Cookie Phase-Out: Implications for Digital Marketers and Tech Businesses.

In February 2020, Google revealed plans to complete the phasing out of third-party cookies on.. Read more
Unpacking the Digital Marketer’s Role: From Brand Building to Business Performance
General April 21, 2025

Unpacking the Digital Marketer’s Role: From Brand Building to Business Performance

Today, digital marketers are at a crossroads between brand building and driving business performance. Traditionally,.. Read more
More Marketing spend is not equal to more results
Digital Marketing General April 17, 2025

More Marketing spend is not equal to more results

It’s easy to get carried away when a campaign is working.The marketing numbers are looking.. Read more
Oladayo Adeniyi Interview on Punch Nigeria & Tech Economy
Career April 16, 2025

Oladayo Adeniyi Interview on Punch Nigeria & Tech Economy

Tell us some background about yourself and your journey so far? My name is Oladayo.. Read more
Attribution is an old marketing problem that has refused to go away
Digital Marketing General April 14, 2025

Attribution is an old marketing problem that has refused to go away

Attribution used to be simple.Someone clicks your ad. They buy. Done. Everybody is happy. But.. Read more
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