https://www.youtube.com/watch?v=j3FYPJiLrME This is a video excerpt from my session with Marketing Analytics Africa. I had an awesome time speaking at the Marketing Analytics Africa Webinar. Alongside Chukwudi Uketui, we dissected the topic: “Digital Natives of Africa: A Marketing Guide to.. Read more

It’s easy to get carried away when a campaign is working.The marketing numbers are looking good, so, you think “Let’s double the budget.” But here’s the truth. So, does spending more equate to more results? Yes, when you scale strategically,.. Read more

Attribution used to be simple.Someone clicks your ad. They buy. Done. Everybody is happy. But we don’t live in that simple world anymore. We are in a multi-touchpoint world now. Today, people discover your brand on multiple channels. Social media,.. Read more

Data-driven marketers are obsessed with acquiring customers and converting sales. However, this is not the starting point. What is most important is getting the customers’ attention. It is not the landing page. It is not product pricing or the packaging.It.. Read more

Paid traffic brings faster results over a short time for businesses.  So, in building your paid traffic strategy, here are some quick sources for getting paid traffic that generates results. The top 7 sources of paid traffic that you can.. Read more

The most successful digital marketers and digital marketing campaigns follow these 6 simple steps to achieve success. Digital Marketers don’t operate on vibes, we have a framework. If you’re creating a campaign or reviewing a campaign proposal, watch out for this.. Read more

You can learn digital marketing in 6 months. Here’s a simple learning path you can follow. 1. Start with social media marketing: Create a content calendar with Microsoft Excel. Manage your personal social media account. You can design images on.. Read more

There is an inequality between the marketing plan, the marketing budget & expected ROI. This inequality will remain till the end of the world. Let’s deal with it. For example, if you create a great marketing plan, you may not.. Read more