At AXA Mansard, I was tasked with driving the company’s digital and performance marketing strategy. My clear goal was to increase online insurance sales, enhance brand visibility, and improve customer engagement in a traditionally offline market. When I joined, digital.. Read more

At MTN Nigeria, I was responsible for leading the digital campaign strategy for user acquisition and retention across the lifestyle, music, gaming, and video services. The business challenge was clear: to increase subscriber growth and retention for key digital services… Read more

Despite significant spending on paid acquisition, our organic traffic was underperforming. In a category like insurance, trust is everything and I know trust isn’t built through paid ads only. Customers need to know why they should choose you, and what.. Read more

Despite strong traffic volumes and high brand awareness, conversion rates on our digital platforms were lower than expected. As a performance-driven marketer, this was a challenge I needed to take on, as digital campaigns without conversions meant wasted marketing budget… Read more

When I stepped into my role at AXA Mansard, one thing was clear, insurance wasn’t just a transactional product; it was a trust-based service in a market where digital habits were still evolving and distrust in the financial services is.. Read more

We ranked poorly for insurance-related keywords and organic traffic was almost invisible in our digital reports. In a sector where building brand affinity and earning customer trust is important, I identified SEO as a potential channel for sustainable, long-term growth… Read more

In 2021, AXA built the version 2 of its original MyAXA app to expand its digital footprint. My job was creating and executing a Go-to-Market plan for the new MyAXA Plus app. The MyAXA Plus app was designed to simplify.. Read more

At the time I joined in 2020, email marketing was only a broadcast tool for weekly newsletters and company announcements that didn’t contribute to the digital revenue goals. In a market where insurance is sold, not bought, I wanted the.. Read more