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Oladayo Adeniyi

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Selected Projects

I have written a few case studies to showcase my past projects and the results I delivered for the brands I worked with. This will give you a complete understanding of my skills and experience. Happy to jump on a call to discuss the possibilities of working with your team/brand.

Driving Growth For AXA’s Digital Business Through Performance Marketing
Selected Projects April 23, 2025

Driving Growth For AXA’s Digital Business Through Performance Marketing

At AXA Mansard, I was tasked with driving the company’s digital and performance marketing strategy. My clear goal was to.. Read more
Delivering Customer Subscription for MTN’s Digital Services.
Selected Projects April 23, 2025

Delivering Customer Subscription for MTN’s Digital Services.

At MTN Nigeria, I was responsible for leading the digital campaign strategy for user acquisition and retention across the lifestyle,.. Read more
Growing Website Traffic and Retention with Content Marketing
Selected Projects April 22, 2025

Growing Website Traffic and Retention with Content Marketing

Despite significant spending on paid acquisition, our organic traffic was underperforming. In a category like insurance, trust is everything and.. Read more
Boosting Conversion Rates with Landing Page Optimization
Selected Projects April 22, 2025

Boosting Conversion Rates with Landing Page Optimization

Despite strong traffic volumes and high brand awareness, conversion rates on our digital platforms were lower than expected. As a.. Read more
Scaling Digital Revenue through Paid Media Marketing (PPC & Paid Social)
Selected Projects April 22, 2025

Scaling Digital Revenue through Paid Media Marketing (PPC & Paid Social)

When I stepped into my role at AXA Mansard, one thing was clear, insurance wasn’t just a transactional product; it.. Read more
Driving Organic Growth with SEO Strategy
Selected Projects April 22, 2025

Driving Organic Growth with SEO Strategy

We ranked poorly for insurance-related keywords and organic traffic was almost invisible in our digital reports. In a sector where.. Read more
Scaling App Adoption & Revenue with a Full-Funnel Mobile Strategy
Selected Projects April 22, 2025

Scaling App Adoption & Revenue with a Full-Funnel Mobile Strategy

In 2021, AXA built the version 2 of its original MyAXA app to expand its digital footprint. My job was.. Read more
Turning Email Marketing into a Top Sales Channel
Selected Projects April 22, 2025

Turning Email Marketing into a Top Sales Channel

At the time I joined in 2020, email marketing was only a broadcast tool for weekly newsletters and company announcements.. Read more

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