I am a results-driven digital marketing and paid media strategist with verifiable results in customer acquisition, retention, and revenue growth.
Hi, my name is Oladayo, a multi-skilled digital marketer and paid media specialist, a global talent, recognized for his digital marketing expertise. In September 2024, I was endorsed as a Global Talent in Tech, fit to make an impact in the digital technology field in the United Kingdom. This was a great feat, a global award, but my journey started as a content writer in 2018.
My early years were spent learning the art of digital marketing, from developing buyer personas and crafting compelling ad copies to optimizing landing pages, creating social media content, and decoding what makes audiences convert. I didn’t just work in digital marketing; I immersed myself in it.
Fast forward, today, I have led high-impact digital marketing strategies as Digital Marketing Lead at Doculand, Head of Digital & performance Marketing at AXA, Digital Campaign Manager at MTN, and Senior Growth Manager at Fairmoney, scaling performance marketing campaigns for small and high-growth companies in Telecoms, Fintech, Insurance, Investment, and SaaS.
Beyond hands-on execution, I created a digital marketing course for Utiva, a leading Nigerian Edtech, worked as a mentor with Udacity, the global American Edtech, and served as a Faculty member at Rome Business School.
My profile shows that I have gained valuable experiences across multiple industries, while I have also picked up multiple performance marketing skills in planning, executing, managing, and reporting digital marketing strategies.
Let’s bring this global talent onboard to deliver customer acquisition, retention, and revenue growth for your team.
From Digital Marketing Leader to Global Industry Expert
In 2024, I earned global recognition for my contributions to digital technology and expertise in digital marketing:
- Endorsed as a Global Talent in Digital Technology (Tech Nation UK, 2024).
- Named Top 35 under 35 Marketing Professional in Nigeria (Brand Communicator, 2024)
- Top 25 Digital Strategists Positioning African Businesses For Success – TechEconomy (2024).
Beyond accolades, my true impact comes from helping brands grow and mentoring the next generation of marketers.
Simply put, I have the skills and experience to deliver your business goals, whether it’s data-driven digital strategy, paid search campaigns, or performance optimization, user lifecycle management from acquisition to retention, and provide comprehensive performance reporting.
My Digital Marketing Expertise Cover:
Launching, measuring, and optimising paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, USSD, Programmatic & Captive Portals
Designing full-funnel marketing strategies to acquire customers and maximize lifetime value.
Blending organic search, technical SEO, content, and analytics to drive sustainable website traffic.
Creating personalized email, push, and in-app campaigns to nurture leads and drive user engagement.
Utilizing advanced analytics tools to track, measure, and optimize marketing performance, ensuring alignment with KPIs and ROI goals.
Executing strategies to measure and improve the conversion rate & find a balance between marketing strategy and product and platform growth.
Delivering actionable performance reports with clear insights, using data to inform strategic decisions and continuously improve campaign results.
Many Skills, One Focus: Driving Growth
Marketing has evolved, and so have I. Over the years, I have refined my expertise in performance marketing, growth strategies, and lifecycle management, enabling brands to attract, engage, and retain customers profitably.
Being a generalist allows me to thrive in leading a team with a diverse skillset while managing end-to-end marketing projects or campaigns with minimum supervision and limited reliance on third parties.
Depending on the business objective and business requirement, I can call on my deep expertise across the following areas:
- Digital Marketing
- Paid Media Campaigns
- Social Media Marketing
- Marketing Campaigns
- Content Marketing
- Email Marketing
- Marketing Analytics
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Conversion rate optimization
- On-page SEO
- Off-page SEO
- Google Search Console
- Google Tag Manager
- Google Ads
- Meta Ads
- Google Keyword Planner
- Google Analytics 4
- Keyword planner
- SEMrush
- AppsFlyer
- Mailchimp
- Hubspot
- Similarweb
- Hotjar Analytics
- Microsoft Clarity
- Communications
- Project management
- Performance Reporting
- Strategy
- Stakeholder management
- Agency management
- Influencer management
- Brand management
- Team management
The Brands I have worked with...
